"The Car Sales Simulator®" Story

Lee Kemp, founder of Hire the Winners and creator of “The Car Sales Simulator” birthed the idea for the simulator in the 90’s. As a Ford Dealer, Lee experienced incredible frustration in hiring and retaining sales consultants. In the midst of his frustration, he saw simulators in other fields that he thought could work well in the automotive industry. Lee started by involving dozens of experienced automotive experts in the designing and writing of realistic simulations involving sales consultants and customers interacting when attempting to purchase a vehicle. Lee’s vision was to create a tool that would measure the dominant traits necessary to be an effective auto sales consultant. After a significant time and financial investment, “The Car Sales Simulator” was born. In 2004, Hire the Winners launched its new creation at the NADA Convention in New Orleans. Over the past 5 years, thousands of people have experienced the Car Sales Simulator and over 40 dealers have integrated this unique tool into their business model.

Lee continued to improve the simulator with feedback from numerous experience automotive experts, most recently updating and fine tuning the program in January 2009 after Steve Munyan partnered with Hire the Winners as the President and National Sales Director. Steve brings more than 32 years automotive retail experience and has focused on Lee’s vision of “creating a world class simulator that helps dealers hire and retain better auto sales consultants, so they can be more profitable in today’s economic climate”. Steve possesses a passion for excellence and a belief that all auto dealers need a world class hiring process. There’s no question that “The Car Sales Simulator” has become the best automotive sales aptitude assessment/training tool on the market today.

So much is on the line these days and automobile companies cannot afford to take the incredible risks they have been taking as they hire sales consultants. Dealers across the country continue to struggle with high turnover and low production on their sales teams. As part of the comprehensive hiring process, Hire the Winners has the answer today’s dealer needs. Knowing that ever person hired is critical to the dealer’s success, Hire the Winners helps them assess the risk before spending large amounts of time and money.

Hire the Winners is committed to helping dealers build strong teams by implementing effective processes and we believe that together we will help the dealers bring on and RETAIN the best talent available.

The Management Team of the Car Sales Simulator consists of automotive professionals committed to making the sales process more effective for dealers everywhere. The program is supported by MINDFRAME Mindframe, one of the leading web service developers, providing on-going support, design and program enhancement.

Steve Munyan, is the President and National Sales Director of Hire the Winners. He has 32 years of successful Auto Retail experience, 9 years as a sales consultant, 4 years as a sales manager, 3 years as President of Team Builders Consulting, traveling the nation working with some of the finest most productive dealers in our country and 16 years as a General Manager, Executive Manager or Partner. Experienced with 19 manufacturers (10 Domestic and 9 Import) along with having attended Center for Creative Leadership and the Kellogg School of Business, Steve brings the experience and leadership necessary to attack the real life challenges of today's market to improve dealer profitability. Steve possesses a passion to help people succeed through proper Assessment/Planning/Developing/Training and Measuring performance. He enjoys his 4 children, 5 grandchildren, exercize and golf. Steve's faith in Jesus Christ is the foundation of his life. He has been privileged to study and teach God's Word for the past 35 years.

Lee Kemp is the founder of Hire the Winners and creator of the "Car Sales Simulator®". He worked countless hours with as many as 20 experts from the auto retail business developing this world class instrument. He is currently heading up Research and Product Development for Hire The Winners exploring other applications for simulation technology in automotive retail. Boasting a successful wrestling career as a 3-time world champion and 3-time NCAA Champion , Lee is considered one of the nations greatest wrestlers of all time. He was the Olympic Coach for the USA National Freestyle Wrestling Team in 2008. Lee has an MBA in Marketing from the University of Wisconsin-Madison and worked for several consumer package goods companies, including an advertising agency, prior to becoming a Ford dealer in 1991 and brings 18 years of auto experience to Hire the Winners. His experience as a dealer caused Lee to realize the challenges of developing a good team. As in wrestling, a good sales team is made up of good team members. This was the driving force behind the development of "The Car Sales Simulator®. Lee has 3 children and enjoys coaching athletes to greatness.