The Simulation
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Working from a computer at home or at your dealership, the candidate is cast in the role of a sales rep charged with selling cars to virtual, on-screen customers. Prospective reps first meet Steve, who is in the market for a truck. But when his wife Glenda appears on the scene, the conversation quickly turns to an SUV. By watching video sequences and selecting what to say and which questions to ask, the job applicant will probe for Steve and Glenda's needs, suggest an appropriate car, take them on a test drive, and defend the purchase recommendation in the face of customer concerns and objections. When the conversation turns to price, the customers get a bit testy. Enter the hard-charging sales manager looking to protect his margins. Just like in the real world, the job candidate has to find a win-win solution that offers a fair deal in order to make the sale. The next simulation features Doug, who's looking for a full-size sedan. One misstep and Doug is out the door. When the customer leaves, the applicant has to decide how aggressively to pursue him. Selling the car demands good listening skills and the ability to balance customer desires with the demands of the sales manager. The Car Sales Simulator® has been scientifically validated. Top-performing auto sales professionals have been found to score substantially higher than low-performing reps. Learn more about the validity of the Car Sales Simulator® methodology. The Car Sales Simulator® complies with all EEO regulations and is non-discriminatory. I'd would like to be contacted by a member of the Car Sales Simulator Team®. |

